Samsung Electronics today unveiled a collaboration with Under Armour, the innovative and revolutionary sports apparel brand, to offer authentic fitness experience across a suite of Samsung wearable devices by combining Samsung’s industry-leading mobile technology with Under Armour’s connected fitness expertise. Whether users are tracking nutrition, daily workouts, running routes or simply seeking a digital personal trainer for added motivation, this best-in-class collaboration will keep users on top of their personal goals.
“This collaboration brings together the very best of Samsung wearable technology with the unmatched sports performance of the Under Armour brand,” said, Younghee Lee, Executive Vice President of Global Marketing and Wearable Business, Mobile Communications at Samsung Electronics. “Fitness enthusiasts will have a thrilling experience when it comes to the integration of practical design and intelligent applications for sports related activities.”
Mike Lee, Chief Digital Officer at Under Armour said, “We’re excited to work with one of the most recognized brands in the world to continue to bring value to our global digital community of more than 190 million users. Samsung is renowned for its innovative, stylish yet practical devices. This new collaboration will provide additional opportunities to further integrate personal nutrition and activity tracking technologies, allowing all athletes to meet their goals and perform their best.”
Under Armour will develop four of its globally renowned health and fitness apps for the Samsung Gear Fit2, Gear S2 and Gear S3, providing fitness enthusiasts with a seamless and convenient sports experience, as well as access to Under Amour’s digital community. The fitness apps will be available as part of the Under Armour Connected Fitness® suite including UA Record, MyFitnessPal, MapMyRun and Endomondo. Along with the integration, Samsung will offer unique functionalities to users of the Gear Fit2, Gear S2 and Gear S3.
Samsung Gear Fit2 customers will have access to the UA Record, MapMyRun, and MyFitnessPal apps starting January 4, 2017 and the Endomondo app will also be available for Gear Fit2 in January. Samsung Gear S2 and Gear S3 customers will also be able to download the suite of apps in early 2017 with complete features.